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Beyond the scientific manuscript: How to talk about science so others understand you
As a scientist, we are trained to communicate our research to our peers through conference posters and presentations as well as peer reviewed articles. We use carefully crafted scientific language to report our results in a standard format, which enables our peers to rapidly consume and interpret our procedures and findings. However, that only represents one portion of how we must communicate our work to the outside world. Scientists must effectively communicate with grant reviewers, donors who wish to fund research, reporters, community stakeholders, educators, healthcare providers, business leaders, the clients and families we serve, and the larger world. Failing to cultivate one’s communication skills for these broader audiences can limit the impact of your work, your ability to secure funding, and contributes to a lack of distrust of science due to lack of understanding. In this talk, I will share three key ideas to improve your communication: 1) know your audience, 2) know your goal, and 3) avoid jargon.